3 Key Strategies for Marketing Success in 2012
As we prepare to see off 2011, some have better reasons to crack open the bottle of champagne than others. It’s been yet another challenging year for marketing teams the world over, who have had to...
View ArticleWhy Inbound Marketing is a Major Driver for B2B eCommerce
Finding new customers is the main crux of B2B commerce. Understandably, B2B organisations are constantly seeking new ways to stand out from the crowd and get noticed. If used correctly, inbound...
View ArticleB2B Technology Sales Woes: ‘These Leads are Rubbish!’
Recently I was describing inbound marketing to a sales person from a high technology company. As I began to outline the benefits of using valuable content as a way to engage with prospects to help...
View ArticleClosed-Loop Marketing: Technology Businesses’ Trump Card
Every B2B technology business wants to be on the crest of the digital wave but with so many players in this highly competitive arena, this could be more challenging than you think. A proven way to...
View ArticleNot Generating Leads? Three Things you Could be Doing Wrong
Attracting lots of untargeted web traffic that doesn’t convert to leads… or at least not at the rate you want it to? We’ve all been there. In fact, you may be surprised to find out that lead generation...
View ArticleWhy Measuring Marketing Performance is the Key to B2B Success
When speaking to marketing directors and business owners, one of the most common questions I am asked is – ‘Is all of this measurable?’ We are living in a world where ROI is at the heart of every...
View ArticleAre you ready for the EU cookie law? [INFOGRAPHIC]
With the deadline for compliance with the EU e-Privacy Directive approaching, how prepared are marketers and consumers to face the challenges of the so-called EU cookie law? The guys over at...
View ArticleThe EU Cookie Riddle and How to Solve it before it Crumbles
You may have seen the recent publicity over the EU Cookie Law (aka The Privacy and Electronic Communications (EC Directive) (Amendment) Regulations 2011) and wondered just how it affects your website...
View ArticleWhat is Drip Marketing? [INFOGRAPHIC]
It is no surprise that, as digital marketing takes a marked turn toward harnessing ‘big data’ and providing a personalised user journey across media channels, there is a lot of buzz around marketing...
View ArticleLeveraging customer data is still a major challenge for B2B companies
In today’s multi channel world to reach increasingly connected prospects, a company needs to provide a user journey across channels and platforms that are part of their target audience’s world. Indeed,...
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